This is perhaps my favorite part of Marketing. Competitive analysis is pivotal to marketing. It provides valuable insights into competitors' strategies, positioning, and customer interactions. By understanding the competitive landscape, businesses can identify gaps, capitalize on opportunities, and differentiate themselves, allowing for effective decision-making and achieving a competitive advantage in the market.
In order to create worthwhile insights, ongoing industry and trend research is vital for growth. It enables me to gain in-depth knowledge of target audience, market trends, and competitors. By conducting thorough research, I can develop effective strategies, tailor messages, and make data-driven decisions. This ensures that marketing efforts are relevant, impactful, and aligned with customer needs, leading to improved outcomes and ROI.
Over the last four years, I have completed hundreds of competitive analyses for ecommerce apps, couponing apps, marketing strategies, social media campaigns, email campaigns, holiday shopping campaigns, product pages, landing pages, deals, rewards program, and more. I have also completed similar analyses for higher education, comparing dispute resolution at law programs across the world for the number one Dispute Resolution program in the world.
See a Testbirds collaborated article completed and for SimplyCodes here.