For me, content calendars are vital, and possibly the most important part of a strategist’s handbook. They provide structure and organization to marketing efforts, ensuring consistent messaging, timely campaigns, and optimized content distribution. By planning and scheduling content in advance, businesses can maintain a cohesive brand image, deliver valuable content consistently, and maximize audience engagement and conversion opportunities. I use a mix of Airtable and Asana to seamlessly schedule and plan content launches and thematic campaigns.